BY RAHAEL MATHEW
Should our choice to wear makeup cause our environment to degrade? If you are worrying about the increasing carbon footprint here is why the blue beauty movement is for you.
Nearly 8 million pieces of plastic gets into our oceans on an everyday basis. The plastic is one of the majorly contributing factors to species extinction and an increased carbon footprint. As of 2018, the makeup industry contributed to a staggering 7.9 billion units plastic usage metrics. We can only imagine how this number has increased with newer brands and more products.
All around the world millennials are starting to opt for Green Beauty products. Products that are natural and less likely to cause harm to our environment as well. Nobody spoke about our oceans except for Jeannie Jarnot. Jarnot the founder of the Blue Beauty movement took the world by storm with her passion to save marine life.
This initiative was created keeping one thing in mind – Our Oceans and its inhabitants. That being said, the blue beauty initiators merged with beauty brands to create products that do not harm the oceans.
Most of us often confused clean beauty with the idea of a clean environment. However, clean beauty is just non toxic beauty. Clean beauty does not however account for fragrance. Under the title of fragrance comes hidden chemicals. When washed off, the toxins get into our water sources.. Blue Beauty in that sense is more sustainable.
If you are looking to join the bandwagon, here are some brands to check out :